About Us
Bowling Badass
Bowling Badass is a modern bowling lifestyle brand. We design high-concept, high-fashion apparel, custom balls and pins, headwear, bags, accessories, lifestyle goods, and gifts — all created by elite artists. We saw a sport with one of the most passionate, loyal communities anywhere stuck for years with hokey, badge-driven merch, and we set out to change that: stylish, premium pieces people actually want to wear and be seen with. In short, we're here to make bowling cool again.
Bowling Badass was founded by Steve Cook — a PBA and USBC Hall of Fame bowler with 15 PBA Tour titles to his name, including the 1986 U.S. Open, and a place on the PBA's list of the 50 Greatest Players of the Last 50 Years. After his playing career, Steve built a respected bowling supply business and has spent most of his life serving the community he loves. He sees Bowling Badass as a natural next chapter: a way to give bowlers, pro shops, and the friends and colleagues he's known for decades something genuinely new.
To bring it to life, Bowling Badass is backed by an elite team of designers, artists, and developers who are every bit as passionate about bringing cool to bowling. Together we're building a real brand for the sport — with fresh designs, products, and content added regularly — and we're only getting started.
- Deep bowling roots — founded by Steve Cook, who's spent a lifetime in the game.
- Elite artists & design — original, high-fashion work you won't find anywhere else.
- Elite technology — a modern team shipping new products and content all the time.
Whether you're a bowler, a fan, or a pro shop looking to carry the line, we'd love to hear from you.
